Privacy Policy

Five by Five is a leading data cooperative ecosystem. This Privacy Policy (also referred to herein as our “Policy”) has been created by Five by Five as part of our commitment to data protection and privacy. Because you may provide us with personal information, we have developed this Policy to inform you of Five by Five’s practices concerning such information. If you have additional questions about this Policy, please feel free to email us.


Five by Five uses the information it collects to improve your experience with Five by Five, including personalizing and enhancing the experience we provide to you on our website. The types of information we may collect about you includes:

  • Information You Give Us. We receive and store any information you enter on our website and contact page, through registration and other forms, or give us in any other way. This may include your name, the company you work for, postal address, email address, telephone number, marketing preferences, and other information.
  • Information from Other Sources. We may receive information about you such as location data from other sources. If you provide information to Five by Five, we may collect additional information about you, including information about you from Five by Five affiliates and other sources. For more information, read about Fair Information Practices below.
  • Automatic Information: We receive and store certain types of information whenever you interact with our websites. For example, like many websites, we use “cookies,” and we obtain certain types of information when your web browser accesses our websites. This may include individual and aggregate visitor preferences and session information, as well as information such as your IP address and the browser you are using. Our use of cookies is described in greater detail in the following section. 

If you become a customer of our service, we may send you service-related announcements on occasions when it is necessary to do so. For instance, if our service is temporarily suspended for maintenance, we might send you an email. Generally, you may not opt-out of these communications, which are not promotional in nature. If you do not wish to receive them, you have the option to deactivate your account.

If you choose to use our referral service to tell a friend about our site, we will ask you for your friend’s name and email address. We will automatically send your friend a one–time email inviting him or her to visit the site. Five by Five stores [or does not store] this information for the sole purpose of sending this one–time email and tracking the success of our referral program.

Your friend may contact us at to request that we remove this information from our database.



A cookie is a text-only string of information that a website transfers to the cookie file of the browser on your computer’s hard disk so that the website can remember who you are. A cookie will typically contain the name of the domain from which the cookie has come, the “lifetime” of the cookie, and a value, usually a randomly generated unique number. Many cookies last only through a single session or visit. Others may have an expiration date or may remain on your computer until you delete them. Cookies can help a website to arrange content to match your preferred interests more quickly and also to improve the user experience. Most major websites use cookies.

Web beacons may be used to monitor website traffic in conjunction with cookies. A web beacon is a graphic on a web page or in an email message designed to track pages viewed and messages opened. Web beacons are often invisible because they are typically only 1–pixel by 1–pixel in size. We may place Web beacons on our web pages to collect data about visitors. When a user requests a Five by Five web page, a web beacon may be retrieved/activated. Once the Web beacon is retrieved/activated, it points to an external site to retrieve the image. At that time it can also pass along information such as the IP address of the computer that retrieved the image, the time the Web beacon was viewed and for how long, and the type of browser that retrieved the image. This information can then be compiled and made available to Five by Five. Web beacons, along with cookies, enable us to enhance your experience on the Five by Five site. Turning off the browser’s cookies will prevent web beacons from tracking your specific activity. The web beacon may still record an anonymous visit from your IP address, but personal information will not be recorded (information on how to “turn off” cookies provided below).

  • How Does Five by Five Use Cookies? We use cookies for a number of purposes–for example, to maintain continuity during a user session, to gather data about the usage of our website for research and other purposes, to store your preferences for certain kinds of information and marketing offers, or to store a username or encrypted customer identification number so that you do not have to provide this information every time you return to our site. Our cookies are not used to gather personally identifiable information.
  • How Can I Prevent the Use of Cookies? You can decide if and how your computer will accept a cookie by configuring your preferences or options in your browser. The Help portion of the toolbar on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable or delete cookies altogether. However, please note that if you choose to reject cookies, you may not be able to use certain online services or website features.

Five by Five does not rent, loan, trade, or lease any personal information without prior consent.

We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process served on our website.


Five by Five maintains an email marketing newsletter list to communicate with our members and prospects. Individuals must affirmatively ask to join our mailing list by opting-in on the Five by Five website. We do not rent, loan, trade, or lease the addresses on our list to anyone. All email messages sent to this list include an opportunity to unsubscribe or opt-out of receiving future Insight newsletters.

Five by Five maintains a postal mailing list to communicate with our members and prospects. We do not rent, loan, trade or lease our list to anyone. You can request to be removed from our mailing list by contacting us via email. You may also request to be removed from our mailing list at the postal address below:

5×5 US, PO Box 2354, Austin, TX 78768 United States


If you would like to update your information please email and submit a new form with updated contact information. To request access to the information we have about you, please send a request via email. Five by Five will respond within 30 days.


We protect information we collect about you by maintaining physical, electronic, and procedural safeguards. All information is secure and may be accessed only by key staff members of Five by Five. Five by Five does not request sensitive information (such as a credit card number and/or social security number). We take every precaution to protect your information both online and offline. Periodically, our employees are notified about the importance we place on privacy and security, and what they can do to ensure our members’ information is protected. The servers on which we store data are kept in a secure environment. If you have any questions about security, click here to send an email.


Five by Five may revise this Policy from time to time. If we decide to change our privacy policy, we will post those changes to this Privacy Policy and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If we make material changes to this policy, we will notify you here, or by means of a notice on our home page. You should bookmark and periodically review this page to ensure that you are familiar with the most current version of this Policy. You can determine when this Policy was last revised by checking the “Last Revised” legend at the top of the Policy.


Five by Five works with the world’s leading marketers (our members) to develop direct mail and permission-based email marketing communications to send to their customers (member’s customers/consumers).

Five by Five’s role in supporting our members may include hosting member data, compiling or procuring prospect/acquisition data for our members, delivery of direct mail or email, tracking results of direct mail or email campaigns, analysis of data, hosting of response data collection sites, and transferring collected data back to our members or to a Five by Five hosted database.

Five by Five treats all member customer data as confidential. Five by Five is contractually bound to keep our members’ customer data private and this data is never shared across members or with any third party that is not authorized by a member to receive its customer data. Five by Five only uses its members’ customer data for the specific purpose of providing services to its members as authorized by our members. It is our member’s responsibility (as a user of our products and services) to provide proper notice to its customers/consumers with regard to any required notices as to its data collection and data use practices, including any email or internet tracking devices.

Five by Five may, however, share our members’ customer data with a Five by Five affiliate company or another company if such sharing is in connection with providing services to our members, or in relation to a sale or consolidation of Five by Five’s assets, provided, however, that all such companies agree to honor all of the privacy commitments set forth in this Policy and have demonstrated appropriate levels of their ability to protect the privacy of our members’ data.

Some of our members independently use Five by Five’s technology platforms to design and send their direct mail or email campaigns without the involvement of Five by Five support staff. Five by Five informs all of its members in writing about its stringent Policy against sending unsolicited commercial email, or sending direct mail in a manner not consistent with Direct Marketing Association (DMA) guidelines. If Five by Five determines that a member has knowingly used its systems for sending unsolicited commercial email, or direct mail in a manner inconsistent with DMA guidelines, it may revoke the member’s permission to send direct mail or email using our products or our systems.


The collection of personal information in the European Union is governed by Directive 95/46/EC of the European Parliament and of the Council of 24 October 1995. This Directive addresses the protection of individuals with regard to the processing of personal information and on the free movement of such information, as well as the national legislation of European Union Member states (EU).


Five by Five, or its subsidiaries, may collect data offline directly from consumers or from other data collection sources. Our partners and affiliates share information with us such as precise and historical geographic location of your device and approximate and historical-geographical location derived from a device IP address. We use this information in order to compile acquisition lists of various consumers who may be interested in receiving marketing materials from Five by Five members. Five by Five respects and promotes consumer privacy and is committed to maintaining a balance between the legitimate information needs of businesses and the concerns of individuals and the public at large about fair information practices. In its consumer data collection practices, Five by Five and all businesses with whom Five by Five associates, employ the following fair information practices.

Fair Information practices used by Five by Five and its data providers:

  • Collection of relevant and socially legitimate information from reputable sources
  • Taking reasonable steps to assure the accuracy of the information, including permitting individuals to correct inaccuracies or inform the source of the correct information
  • Safeguarding information by restricting access to only those who have a legitimate need and right to access the information
  • Taking reasonable steps to protect against the misuse of non-public information
  • Informing customers of how information is used
  • Maintaining systems to protect information from unauthorized access, including using industry standard secure socket layer (“SSL”) encryption when transmitting sensitive information over the public Internet
  • Educating employees on the importance of privacy issues and requirements

This website contains links to other sites. The inclusion of any link does not imply our endorsement of the external site company, its website, or the products and services it promotes and sells. Please be aware that Five by Five is not responsible for the privacy practices of other sites. We encourage our users to be aware when they leave our site and to read the privacy statements of each website that collects personally identifiable information. This privacy statement applies solely to information collected by Five by Five.